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PUMA PRIME AW24
DOWNTOWN 180
Y2K skate culture is a major influence in streetwear, emphasising a freedom of expression. Downtown 180 combines gender-neutral silhouettes with classic skate style, capturing the essence of authentic skate culture. Building on the success of Downtown 180, this collection speaks to Gen-Z’s connection to genuine, expressive fashion.
GRAPHIC DESIGN: GIORGIA ZEN
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